Skip to main content

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries.

Farkas, X., Jackson, D., Baranowski, P., Bene, M., Russmann, U. and Veneti, A., 2022. Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries. European Journal of Communication. (In Press)

Full text available as:

[img]
Preview
PDF
EJC Strikingly similar. Visual communication for web.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.

496kB

DOI: 10.1177/02673231221082238

Abstract

Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analyzing the 2019 European Parliament campaign, this study seeks to determine the distinct characteristics of a populist visual communication style and its differences in relation to the non-populist parties. Applying quantitative content analysis to the images (N=997) posted on Facebook by political parties from 28 countries enabled us to show that there is a predominance of similarities in both communication styles. Although populists demonstrated a higher propensity to depict their leader and use national symbols, these were exceptions to the overwhelming evidence of uniformity in campaigning methods. Hence, we argue that despite evidence of textual differences, populist communication does not explicitly manifest through images.

Item Type:Article
ISSN:0267-3231
Uncontrolled Keywords:visual communication ; populism ; political communication ; social media ; facebook ; elections ; campaigning
Group:Faculty of Media & Communication
ID Code:36525
Deposited By: Symplectic RT2
Deposited On:19 Jan 2022 14:56
Last Modified:18 May 2022 14:54

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -