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ToolsPhilippou, C., Clarkson, B., Pope, S., Jain, S., Parry, K. D., Huang, X., Plumley, D. and Cox, A., 2022. The Gender Divide That Fails Football’s Bottom Line: The Commercial Case for Gender Equality. Technical Report. Coventry: Fair Game.
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Official URL: https://www.fairgameuk.org/s/The-Gender-Divide-Tha...
Abstract
Gender diversity in football is often seen as an add-on, a burden, a cost. But today is International Women’s Day. And we at Fair Game decided to celebrate the benefits of gender diversity in football. Fair Game’s values are those of sustainability, integrity, and community. 51% of communities are made up of women. Financial sustainability depends on engaging with ALL current and future fans. And integrity comes from actions, not words. And so we are launching this report. Football becoming more gender-inclusive is not just morally and socially right – it is also commercially beneficial.
| Item Type: | Monograph (Technical Report) |
|---|---|
| Uncontrolled Keywords: | Football; Gender equality; Business; Governance; Gender diversity; Sustainability |
| Group: | Bournemouth University Business School |
| ID Code: | 36734 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 11 Mar 2022 11:52 |
| Last Modified: | 14 Mar 2022 14:33 |
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