Skip to main content

A global experiment on motivating social distancing during the COVID-19 pandemic.

Legate, N., Nguyen, T.-v., Weinstein, N., Moller, A., Legault, L., Vally, Z., Tajchman, Z., Zsido, A. N., Zrimsek, M., Chen, Z., Ziano, I., Gialitaki, Z., Ceary, C. D., Jang, Y., Lin, Y., Kunisato, Y., Yamada, Y., Xiao, Q., Jiang, X., Du, X., Elvin, Y., Ryan, W. S., Wilson, J. P., Cyrus-Lai, W., Jimenez-Leal, W., Law, W., Unanue, W., Collins, W. M., Richard, K. L., Vranka, M., Ankushev, V., Schei, V., DePaola, C., Lerche, V., Kovic, V., Križanić, V., Kadreva, V. H., Cubela Adoric, V., Tran, U. S., Yeung, S. K., Hassan, W., Houston, R., Machin, M. A., Lima, T. J. S., Ostermann, T., Frizzo, T., Sverdrup, T. E., House, T., Gill, T., Fedotov, M., Paltrow, T., Jernsäther, T., Rahman, T., Machin, T., Koptjevskaja-Tamm, M., Hostler, T. J., Ishii, T., Szaszi, B., Adamus, S., Suter, L., von Bormann, S. M., Habib, S., Studzinska, A., Stojanovska, D., Janssen, S. M. J., Stieger, S., Schulenberg, S. E., Tatachari, S., Azouaghe, S., Sorokowski, P., Sorokowska, A., Song, X., Morbée, S., Lewis, S., Sinkolova, S., Grigoryev, D., Drexler, S. M., Daches, S., Levine, S. L., Geniole, S. N., Akter, S., Vračar, S., Massoni, S., Costa, S., Zorjan, S., Sarioguz, E., Morales Izquierdo, S., Tshonda, S. S., Alves, S. G., Pöntinen, S., Álvarez Solas, S., Ordoñez-Riaño, S., Batić Očovaj, S., Onie, S., Lins, S., Biberauer, T., Çoksan, S., Khumkom, S., Sacakli, A., Ruiz-Fernández, S., Geiger, S. J., FatahModares, S., Walczak, R. B., Betlehem, R., Vilar, R., Cárcamo, R. A., Ross, R. M., McCarthy, R., Ballantyne, T., Westgate, E. C., Ryan, R. M., Gargurevich, R., Afhami, R., Ren, D., Monteiro, R. P., Reips, U.-D., Reggev, N., Calin-Jageman, R. J., Pourafshari, R., Oliveira, R., Nedelcheva-Datsova, M., Rahal, R.-M., Ribeiro, R. R., Radtke, T., Searston, R., Jai-ai, R., Habte, R., Zdybek, P., Chen, S.-C., Wajanatinapart, P., Maturan, P. L. G., Perillo, J. T., Isager, P. M., Kačmár, P., Macapagal, P. M., Maniaci, M. R., Szwed, P., Hanel, P. H. P., Forbes, P. A. G., Arriaga, P., Paris, B., Parashar, N., Papachristopoulos, K., Correa, P. S., Kácha, O., Bernardo, M., Campos, O., Bravo, O. N., Galindo-Caballero, O. J., Ogbonnaya, C. E., Bialobrzeska, O., Kiselnikova, N., Simonovic, N., Cohen, N., Nock, N. L., Hernandez, A., Thogersen-Ntoumani, C., Ntoumanis, N., Johannes, N., Albayrak-Aydemir, N., Say, N., Neubauer, A. B., Martin, N. I., Levy, N., Torunsky, N., van Antwerpen, N., Van Doren, N., Sunami, N., Rachev, N. R., Majeed, N. M., Schmidt, N-D., Nadif, K., Corral-Frías, N. S., Ouherrou, N., Abbas, N., Pantazi, M., Lucas, M. Y., Vasilev, M. R., Ortiz, M. V., Mussaffa Butt, M., Kurfali, M., Kabir, M., Muda, R., Tejada Rivera, M. C., Sirota, M., Seehuus, M., Parzuchowski, M., Toro, M., Hricova, M., Alarcón Maldonado, M., Panagiotis, R., Maarten, V., Metz, M. A., Marszalek, M., Karekla, M., Mioni, G., Bosma, M. J., Westerlund, M., Vdovic, M., Bialek, M., Silan, M. A., Anne, M., Misiak, M., Gugliandolo, M. C., Grinberg, M., Capizzi, M., Espinoza Barría, M. F., Kurfali, M., Mensink, M. C., Harutyunyan, M., Khosla, M., Dunn, M., Korbmacher, M., Adamkovič, M., Ribeiro, M. F. F., Terskova, M., Hruška, M., Martončik, M., Jansen, M., Voracek, M., Čadek, M., Frias-Armenta, M., Kowal, M., Topor, M., Roczniewska, M., Oosterlinck, M., Braun Kohlová, M., Paruzel-Czachura, M., Sabristov, M., Romanova, M., Papadatou-Pastou, M., Lund, M. L., Antoniadi, M., Magrin, M. E., Jones, M. V., Li, M., Ortiz, M.S., Manavalan, M., Muminov, A., Kossowska, M., Friedemann, M., Wielgus, M., van Hooff, M. L. M., Varella, M. A. C., Standage, M., Nicolotti, M., Colloff, M. F., Bradford, M., Vaughn, L. A., Eudave, L., Vieira, L., Lu, J. G., Sanabria Pineda, L. M., Matos, L., Calderón Pérez, L., Lazarevic, L. B., Jaremka, L. M., Smit, E. S., Kushnir, E., Ferguson, L. J., Anton-Boicuk, L., Lins de Holanda Coelho, G., Ahlgren, L., Liga, F., Levitan, C. A., Micheli, L., Gunton, L., Volz, L., Stojanovska, M., Boucher, L., Samojilenko, L., Javela Delgado, L. G., Kaliska, L., Beatrix, L., Warmelink, L., Rojas-Berscia, L. M., Yu, K., Wylie, K., Wachowicz, J., Desai, K., Barzykowski, K., Kozma, L., Evans, K., Kirgizova, K., Agesin, B. B., Koehn, M. A., Wolfe, K., Korobova, T., Morris, K., Klevjer, K., van Schie, K., Vezirian, K., Damnjanović, K., Krabbe Thommesen, K., Schmidt, K., Filip, K., Staniaszek, K., Grzech, K., Hoyer, K., Moon, K., Khaobunmasiri, S., Rana, K., Janjić, K., Suchow, J. W., Kielińska, J., Cruz Vásquez, J.E., Chanal, J., Beitner, J., Vargas-Nieto, J.C., Roxas, J. C. T., Taber, J., Urriago-Rayo, J., Pavlacic, J. M., Benka, J., Bavolar, J., Soto, J. A., Olofsson, J. K., Vilsmeier, J. K., Messerschmidt, J., Czamanski-Cohen, J., Waterschoot, J., Moss, J. D., Boudesseul, J., Lee, J. M., Kamburidis, J., Joy-Gaba, J. A., Zickfeld, J., Miranda, J. F., Verharen, J. P. H., Hristova, E., Beshears, J. E., Milosevic Djordjevic, J., Bosch, J., Valentova, J. V., Antfolk, J., Berkessel, J. B., Schrötter, J., Urban, J., Röer, J. P., Norton, J. O., Silva, J. R., Pickering, J. S., Vintr, J., Uttley, J., Kunst, J. R., Ndukaihe, I. L. G., Iyer, A., Vilares, I., Ivanov, A., Ropovik, I., Sula, I., Sarieva, I., Metin-Orta, I., Prusova, I., Pinto, I., Bozdoc, A. I., Almeida, I. A. T., Pit, I. L., Dalgar, I., Zakharov, I., Arinze, A. I., Ihaya, K., Stephen, I. D., Gjoneska, B., Brohmer, H., Flowe, H., Godbersen, H., Kocalar, H. E., Hedgebeth, M. V., Chuan-Peng, H., Sharifian, M. H., Manley, H., Akkas, H., Hajdu, N., Azab, H., Kaminski, G., Nilsonne, G., Anjum, G., Travaglino, G. A., Feldman, G., Pfuhl, G., Czarnek, G., Marcu, G. M., Hofer, G., Banik, G., Adetula, G. A., Bijlstra, G., Verbruggen, F., Kung, F. Y. H., Martela, F., Foroni, F., Forest, J., Singer, G., Muchembled, F., Azevedo, F., Mosannenzadeh, F., Marinova, E., Štrukelj, E., Etebari, Z., Bradshaw, E. L., Baskin, E., Garcia, E. O. L., Musser, E., van Steenkiste, I. M. M., Ahn, E. R., Quested, E., Pronizius, E., Jackson, E. A., Manunta, E., Agadullina, E., Šakan, D., Dursun, P., Dujols, O., Dubrov, D., Willis, M., Tümer, M., Beaudry, J. L., Popović, D., Dunleavy, D., Djamai, I., Krupić, D., Herrera, D., Vega, D., Du, H., Mola, D., Chakarova, D., David, W. E., Holford, D. L., Lewis, D. M. G., Vaidis, D. C., Hausman Ozery, D., Zambrano Ricaurte, D., Storage, D., Sousa, D., Serrato Alvarez, D., Boller, D., Dalla Rosa, A., Dimova, D., Krupić, D., Marko, D., Moreau, D., Reeck, C., Correia, R. C., Whitt, C. M., Lamm, C., Singh Solorzano, C., Von Bastian, C. C., Sutherland, C. A. M., Overkott, C., Aberson, C., Wang, C., Niemiec, C. P., Karashiali, C., Noone, C., Chiu, F., Picciocchi, C., Brownlow, C., Karaarslan, C., Cellini, N., Esteban-Serna, C., Reyna, C., Ferreyra, C., Batres, C., Li, R., Grano, C., Carpentier, J., Tamnes, C. K., Fu, C. H. Y., Ishkhanyan, B., Bylinina, L., Jaeger, B., Bundt, C., Bulut Allred, T., Vermote, B. J., Bokkour, A., Bogatyreva, N., Shi, J., Chopik, W. J., Antazo, B., Behzadnia, B., Becker, M., Bayyat, M. M., Cocco, B., Chou, W., Barkoukis, V., Hubena, B., Žuro, B., Aczel, B., Baklanova, E., Bai, H., Balci, B. B., Babinčák, P., Soenens, B., Dixson, B. J. W., Mokady, A., Kappes, H. B., Atari, M., Szala, A., Szabelska, A., Aruta, J. J. B., Domurat, A., Arinze, N. C., Modena, A., Adiguzel, A., Monajem, A., El Arabi, K. A., Özdoğru, A. A., Rothbaum, A. O., Olaya Torres, A., Theodoropoulou, A., Skowronek, A., Jurković, A. P., Singh, A., Kassianos, A. P., Findor, A., Hartanto, A., Thibault Landry, A., Ferreira, A., Caetano Santos, A., De la Rosa-Gomez, A., Gourdon-Kanhukamwe, A., Luxon, A. M., Todsen, A. L., Karababa, A., Janak, A., Pilato, A., Bran, A., Tullett, A. M., Kuzminska, A. O., Krafnick, A. J., Urooj, A., Khaoudi, A., Ahmed, A., Groyecka-Bernard, A., Askelund, A. D., Adetula, A., Belaus, A., Charyate, A. C. A., Wichman, A. L., Stoyanova, A., Greenburgh, A., Thomas, A. G., Arvanitis, A., Forscher, P. S., Mallik, P. R., Coles, N. A., Miller, J. K., Moshontz, H., Urry, H. L., IJzerman, H., Basnight-Brown, D. M., Chartier, C. R., Ebersole, C. R., Buchanan, E. M. and Primbs, M. A., 2022. A global experiment on motivating social distancing during the COVID-19 pandemic. Proceedings of the National Academy of Sciences (PNAS). (In Press)

Full text available as:

[img]
Preview
PDF
PSACR 003 02.13.2022 R2 preprint to post.pdf - Accepted Version
Available under License Creative Commons Attribution.

1MB

Official URL: https://www.pnas.org/

Abstract

Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e. a controlling message) compared to no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly-internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared to the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly-internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing: Controlled motivation was associated with more defiance and less long-term behavioral intentions to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges.

Item Type:Article
ISSN:0027-8424
Uncontrolled Keywords:Behavior change; motivation; health communication; COVID-19; self-determination theory
Group:Faculty of Science & Technology
ID Code:36843
Deposited By: Symplectic RT2
Deposited On:19 Apr 2022 15:37
Last Modified:20 Apr 2022 07:40

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -