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Testing the relationship between value co-creation, perceived justice and guests’ enjoyment.

Assiouras, I., Skourtis, G., Giannopoulos, A, Buhalis, D and Karaosmanoglu, E, 2022. Testing the relationship between value co-creation, perceived justice and guests’ enjoyment. Current Issues in Tourism. (In Press)

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DOI: 10.1080/13683500.2022.2030680

Abstract

This study explores the relationship between value co-creation (VCC), guests’ perceived justice and guests’ enjoyment. Cognitive appraisal theory and justice theory are used to explain these relationships. Different dimensions of VCC such as knowledge sharing, equity, interaction, personalization, experience and relationship are investigated in this study. Partial least square Structural equation modeling (PLS-SEM) was used to test the hypotheses using data from 365 hotel guests recruited through Prolific. VCC has a positive relationship with guests’ enjoyment through two mediators, the perceived distributive and the interactional justice. This study contributes to the literature of VCC by proposing justice theory as a cognitive process that can partially explain guests’ enjoyment when they adopt an active ‘working' role to undertake value-creating activities.

Item Type:Article
ISSN:1368-3500
Uncontrolled Keywords:Value co-creation; Co-production; Value-in-use; perceived justice; guests' enjoyment; cognitive appraisal theory
Group:Bournemouth University Business School
ID Code:36953
Deposited By: Symplectic RT2
Deposited On:17 May 2022 14:36
Last Modified:17 May 2022 14:36

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