Tools
ToolsLiang, Y., Oe, H., Ghosh, S. and Richards, C., 2022. The Impact of Instagram’s Fashion Influencers on Generation Z consumers purchase behaviours. In: Academy of Marketing Conference, 5-7 July 2022, University of Huddersfield.
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PDF (Abstract)
The Impact of Instagrams Fashion Influencers on Generation Z consumers purchase behaviours.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial. 51kB | |
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Copyright to original material in this document is with the original owner(s). Access to this content through BURO is granted on condition that you use it only for research, scholarly or other non-commercial purposes. If you wish to use it for any other purposes, you must contact BU via BURO@bournemouth.ac.uk. Any third party copyright material in this document remains the property of its respective owner(s). BU grants no licence for further use of that third party material. |
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | fashion brands;Generation Z;Instagram Influencers |
| Group: | Bournemouth University Business School |
| ID Code: | 37061 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 14 Jun 2022 09:46 |
| Last Modified: | 07 Sep 2022 14:59 |
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