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The Impact of Instagram’s Fashion Influencers on Generation Z consumers purchase behaviours.

Liang, Y., Oe, H., Ghosh, S. and Richards, C., 2022. The Impact of Instagram’s Fashion Influencers on Generation Z consumers purchase behaviours. In: Academy of Marketing Conference, 5-7 July 2022, University of Huddersfield. (In Press)

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The Impact of Instagrams Fashion Influencers on Generation Z consumers purchase behaviours.pdf - Accepted Version
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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:fashion brands;Generation Z;Instagram Influencers
Group:Bournemouth University Business School
ID Code:37061
Deposited By: Symplectic RT2
Deposited On:14 Jun 2022 09:46
Last Modified:14 Jun 2022 09:46

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