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Aesthetic appeal influences visual search performance.

Reppa, I. and McDougall, S., 2022. Aesthetic appeal influences visual search performance. Attention, Perception, & Psychophysics. (In Press)

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DOI: 10.3758/s13414-022-02567-3

Abstract

Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. If appeal enhances the salience of the targets pre-attentively, then appealing icons would lead to more efficient searches than unappealing targets and, conversely, appeal of distractors would reduce search efficiency. Three experiments (N = 112) examined how aesthetic appeal influences performance in a classic visual search task. In each experiment, participants completed 320 visual search trials, with icons varying in rated aesthetic appeal and either visual complexity (Experiments 1 and 2) of concreteness (Experiment 3) among two, four, eight, or 11 distractor icons. While target appeal did not influence search efficiency it sped up search times in all three experiments: appealing targets led to faster response time (RT) than unappealing targets across all experiments, and compared to neutral distractors, appealing distractors slowed search RT down. These findings are the first to show that an object's aesthetic appeal influences visual search performance.

Item Type:Article
ISSN:1943-3921
Uncontrolled Keywords:Aesthetic appeal; Concreteness; Visual complexity; Visual search
Group:Faculty of Science & Technology
ID Code:37704
Deposited By: Symplectic RT2
Deposited On:24 Oct 2022 09:35
Last Modified:24 Oct 2022 09:35

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