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Cultural modulation effects on the Self-Face Advantage: Do Caucasians find their own faces faster than Chinese?

Lee, J. K. W., Gregson, C., Janssen, S. M. J. and Estudillo, A. J., 2023. Cultural modulation effects on the Self-Face Advantage: Do Caucasians find their own faces faster than Chinese? Quarterly Journal of Experimental Psychology, 76 (8), 1724-1739.

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DOI: 10.1177/17470218221142158

Abstract

The self-face advantage (SFA) is reflected through a faster recognition of a self-face compared to familiar and unfamiliar faces. Nevertheless, as Westerners and East Asians tend to present differences in self-concept styles, it is possible that the SFA is modulated by culture. The present study explored this possibility using a visual search task. British Caucasians and Malaysian Chinese participants were asked to search for frontal view images of self, friend, and unfamiliar faces among an array of unfamiliar faces. Regardless of race, participants were more accurate and faster in searching for the own face and friend's face compared to an unfamiliar face, with no differences in the search between the own and friend's face, and these findings could not be accounted by the cultural differences in self-concept (i.e., operationalized by SCS and HCIV scores). Altogether our results suggest that culture does not modulate the SFA and that this effect is better explained by a familiar face advantage.

Item Type:Article
ISSN:1747-0218
Uncontrolled Keywords:cultural modulation; face processing; familiar faces; self-face advantage; visual search
Group:Faculty of Science & Technology
ID Code:37841
Deposited By: Symplectic RT2
Deposited On:23 Nov 2022 09:54
Last Modified:21 May 2024 09:51

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