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A complex identity and brand structure: insights from the Swedish public sector.

Chapleo, C., Leijerholt, U. and O'Sullivan, H., 2022. A complex identity and brand structure: insights from the Swedish public sector. In: International Congress on Public and Nonprofit Marketing, 7-8 July 2022, Braga, Portrugal.

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Official URL: http://www.iapnm2022.eeg.uminho.pt/


Item Type:Conference or Workshop Item (Paper)
Group:Bournemouth University Business School
ID Code:37902
Deposited By: Symplectic RT2
Deposited On:21 Dec 2022 15:42
Last Modified:03 Jan 2023 14:46

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