Skip to main content

Mediating intimacy online: authenticity, magazines and chasing the clicks.

Favaro, L., 2017. Mediating intimacy online: authenticity, magazines and chasing the clicks. Journal of Gender Studies, 26 (3), 321-334.

Full text available as:

Mediating intimacy online_FavaroL.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


DOI: 10.1080/09589236.2017.1280385


This paper offers a production-based study of online consumer magazines for – and largely by – millennial women, with a particular focus on sex and relationship content. Adopting a feminist discourse analytic approach and a solidary-critical position, I examine 62 interviews conducted with producers, mainly writers and editors, from 12 publications based in the UK and Spain. The analysis maps how notions of intimacy penetrate different dimensions of the magazine, along with networks of influence for the development of content about sex and relationships, marked by a perceived shift from ‘experts’ to ‘real life’. The ways in which producers describe the particularities of woman’s magazine online journalism and dis/articulate a range of critiques are also explored. The paper highlights the increasing importance of ideas about authenticity for these media, making connections to online cultures, a reinvigorated interest in feminism, and contemporary branding strategies. Ultimately, I argue that journalists at women’s magazines simultaneously (re)produce, suffer and contest sexist media, deserving further feminist scholarly attention, and our solidarity as well as critique.

Item Type:Article
Uncontrolled Keywords:Mediated intimacy; women’s magazines; online journalism; sex and relationship advice
Group:Faculty of Health & Social Sciences
ID Code:38182
Deposited By: Symplectic RT2
Deposited On:09 Feb 2023 13:17
Last Modified:09 Feb 2023 13:17


Downloads per month over past year

More statistics for this item...
Repository Staff Only -