Skip to main content

Exploring Trust in Mobile Commerce during Pandemic Crisis.

Bouaynaya, W., Mavengere, N. and Kayas, O., 2023. Exploring Trust in Mobile Commerce during Pandemic Crisis. In: 2022 IEEE International Conference on e-Business Engineering (ICEBE). Los Alamitos, CA: IEEE Computer Society.

Full text available as:

[img] PDF
Exploring_Trust_in_Mobile_Commerce_during_Pandemic_Crisis PUBLISHED.pdf - Published Version
Restricted to Repository staff only until 7 February 2025.
Available under License Creative Commons Attribution Non-commercial.


DOI: 10.1109/ICEBE55470.2022.00029


Mobile commerce (m-commerce) is highly regarded because of its essential characteristics, for example, flexibility, personalization, ubiquity, identification, and dissemination. More so, in the current COVID19 pandemic crisis. COVID19 has drastically changed the world and possibly irreversibly. Business strategies and practices has to adapt to changes in the business environment. These changes generally promoted online business transactions and interactions, making m-commerce an essential business feature. However, there are inherent risks and disadvantages that cultivate anxiety in m-commerce and impacts negatively m-commerce adoption. This makes trust one of the key success factors of m-commerce. In this paper, we explore trust in m-commerce to generate knowledge considering a pandemic crisis context. This research-in-progress seeks to contribute by generating knowledge on emergent main players, such as, AliExpress, Alibaba's merchant showcase. In addition, expected contributions include validation of the theoretical construct of antecedents and consequence of trust in m-commerce considering a pandemic crisis context.

Item Type:Book Section
Additional Information:Date of Conference: 14-16 October 2022. Conference Location: Bournemouth, United Kingdom.
Uncontrolled Keywords:Mobile commerce; Trust; Pandemic crisis; Alibaba
Group:Faculty of Science & Technology
ID Code:38226
Deposited By: Symplectic RT2
Deposited On:06 Mar 2023 10:41
Last Modified:20 Feb 2024 15:32


Downloads per month over past year

More statistics for this item...
Repository Staff Only -