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Crisis management response strategies of small-scale sport event organisations to the effects of the covid-19 pandemic.

Barrett, Z. and Shipway, R., 2024. Crisis management response strategies of small-scale sport event organisations to the effects of the covid-19 pandemic. Event Management, 28 (3), 441-459.

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DOI: 10.3727/152599524X17046754077370

Abstract

This study explores the strategies utilised by small-scale sport event organisations to respond to the effects of the Covid-19 pandemic. In doing so, it helps inform future crisis management preparedness in small-scale sport event organisations. Using semi-structured interviews, the crisis management experiences of eight participants from six small-scale UK-based sport event organisations were scrutinised. The interviews focused on a holistic understanding of their pre, during and post pandemic experiences. Three key themes emerged from the data. They were (i) the diversification of revenue streams and reduction of costs; (ii) ensuring a customer centric approach; and (iii) the importance of fostering entrepreneurial and innovative characteristics. The study proposes a framework of effective crisis response strategies to help inform small-scale sport event organisations to better plan, prepare and prevent future crises. Through the theoretical lens of resilience studies, it advances knowledge on the Covid-19 experiences of small-scale organisations in the events industry.

Item Type:Article
ISSN:1525-9951
Uncontrolled Keywords:small-scale sports events; Covid-19 pandemic; crisis management; event preparedness; response strategies
Group:Bournemouth University Business School
ID Code:39335
Deposited By: Symplectic RT2
Deposited On:08 Jan 2024 10:54
Last Modified:14 May 2024 11:11

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