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ToolsOliver, J., 2024. Exploring the Influence of CEO Traits on Media Firm Innovation and Performance. In: European Media Management Association, 6-7 June 2024, Leeuwarden, Holland. (Unpublished)
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Abstract
A media firm’s orientation toward R&D and innovation is largely determined by CEOs who frame market opportunities and drive investments in firm resources. As such, CEO’s traits (age, tenure, career background, education) are known to be a predictor of firm R&D spending and attributed levels of innovation and firm performance. This paper explores how CEO traits influence levels of R&D-led innovation expenditure. It concludes that CEO traits had no influence on firm R&D expenditure and that a firm’s ‘Research Intensity’ is primarily influence by their ‘cultural orientation toward innovation’ and the ‘stage of the industry lifecycle’ where it is competing.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | CEO Traits; Media Innovation; R&D Expenditure; Research Intensity; Corporate Financial Performance. |
| Group: | Faculty of Media & Communication |
| ID Code: | 39927 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 07 Jun 2024 09:58 |
| Last Modified: | 25 Jun 2024 06:21 |
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