Exploration of short food supply chain practices, challenges, and opportunities: A case study of local farm markets in Dorset county, England.

Abstract

Purpose: The research investigates the practices, challenges, and opportunities within Short Food Supply Chains (SFSCs) and Alternative Food Networks (AFNs) through a case study of local farm markets in Dorset County, England. Research Approach: Utilizing a qualitative approach, the study conducted semi-structured interviews, focus group discussions, and observations across seven local farm markets to gather in-depth insights from 22 participants, including farmers, vendors, and market administrators. Findings: The findings reveal the historical evolution and current practices of local farm markets, highlighting the motivations for participation, including economic incentives, social interaction, and community engagement. Key challenges identified are inconsistent participation, logistical difficulties, competition from supermarkets, and limited online presence. The study emphasizes the need for enhanced marketing strategies, infrastructure improvements, and robust online platforms to capitalize on existing opportunities. Originality: This research offers a unique examination of SFSCs within the specific context of Dorset County, integrating multiple theoretical perspectives to provide a comprehensive understanding of local food systems. Practical Impact: The insights gained will inform strategies for improving the sustainability and resilience of local food systems. The proposed development of a hybrid food hub model aims to integrate local farm markets, community-supported agriculture (CSA), online marketplaces, and community kitchens/fridges to enhance food distribution and community engagement.