Kim, H. J., Manimont, G. and Memery, J., 2024. “Ugly Bundling” Increase Purchase of Unattractive Produce. In: The Australian and New Zealand Marketing Academy (ANZMAC) 2024, 2-4 Dec 2024, Tasmania, Australia. (Unpublished)
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Official URL: https://www.anzmac2024.com/
Item Type: | Conference or Workshop Item (Paper) |
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Group: | Bournemouth University Business School |
ID Code: | 40256 |
Deposited By: | Symplectic RT2 |
Deposited On: | 28 Aug 2024 15:30 |
Last Modified: | 06 Dec 2024 08:36 |
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