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Consumer's e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit.

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Sahranavard, S. A., Oney, E. and Aghaei, I., 2024. Consumer's e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit. Technological Forecasting and Social Change, 208, 123647.

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DOI: 10.1016/j.techfore.2024.123647

Abstract

This study investigates the factors that influence users' repurchase intentions in online food ordering platforms. The study examines the influence of e-satisfaction on repurchase intention, as well as the mediating effect of attitude and the moderating effects of e-WOM and habit on the relationship between e-satisfaction and repurchase intention. The study collected data online from online food ordering platform users in Turkey and analyzed it by conducting PLS-SEM. The results show that e-satisfaction has a positive and significant influence on repurchase intention and this relationship is mediated by attitude and moderated by e-WOM and habit. The study concludes with theoretical and managerial implications and recommendations for future research.

Item Type:Article
ISSN:0040-1625
Uncontrolled Keywords:E -lifestyle; E -satisfaction; Repurchase intention; Attitude; E-WOM; Habit; Online food ordering
Group:Bournemouth University Business School
ID Code:40602
Deposited By: Symplectic RT2
Deposited On:12 Dec 2024 10:30
Last Modified:12 Dec 2024 10:30

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