Oliver, J. and Rowles, N., 2008. Strategy as Learning: Capturing Emerging Knowledge. In: Strategic Management Society, September 2008, Cologne, Germany. (Unpublished)
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The process of strategy making presents a multi-faceted debate, with the ‘Learning School’ of strategic management being one of the main approaches to conceptualise strategy formation. This approach suggests that strategy making is a process of emergent learning over time, where strategy makers critically reflect on past experience, experiment in new competitive conditions and adapt their strategies accordingly. The premises of the Learning School are similar to the premises of action learning, and yet, the action learning paradigm appears to have made little or no impact in strategic management literature and practice. This paper proposes that implementing an action learning methodology into the process of strategy making could make an important contribution to strategy makers by capturing, harnessing and developing organizational learning and knowledge.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||Strategy making, process, knowledge capture, action learning|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||Media School > Institute for Media and Communication Research|
|Deposited By:||Dr John J. Oliver|
|Deposited On:||21 Feb 2008 17:46|
|Last Modified:||07 Mar 2013 14:46|
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