eEnabled internet distribution for small and medium sized hotels: the case of hospitality SMEs in Athens.

Buhalis, D. and Kaldis, K., 2008. eEnabled internet distribution for small and medium sized hotels: the case of hospitality SMEs in Athens. Tourism Recreation Research, 33 (1).

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Abstract

Advances in information and communications technologies (ICTs) have strategic implications for a wide range of industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading industry on online expenditure. The Internet revolutionised traditional distribution models, enabled new entries propelled both disintermediation and reintermediation and altered the sources of competitive advantage. This paper explores the strategic implications of ICTs and the perceived advantages and disadvantages of Internet distribution for small and medium-sized hospitality enterprises (SMEs). Primary research in Athens hotels demonstrates the effects of the Internet and ICTs for secondary markets, where there is lower penetration and ICT adoption. Interviews and questionnaires identified a number of strategies in order to optimise distribution. The analysis illustrates the strategic role of ICTs and the Internet for hospitality organisations and Small and Medium-sized organisations in general. Most hotels employ a distribution mix that determines the level and employment of the Internet. The paper demonstrates that only organisations that use ICTs strategically will be able to develop their electronic distribution and achieve competitive advantages in the future.

Item Type:Article
ISSN:0250-8281
Uncontrolled Keywords:Distribution, Strategic marketing and management, Hospitality, Small and Medium-sized Enterprises, Athens, Greece, eTourism.
Subjects:Technology > Business, Management and Marketing
Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:5063
Deposited By:Professor Dimitrios Buhalis
Deposited On:11 Mar 2008 14:22
Last Modified:07 Mar 2013 14:47

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