Performance measures of net-enabled hypercompetitive industries: the case of tourism.

Michopoulou, E. and Buhalis, D., 2008. Performance measures of net-enabled hypercompetitive industries: the case of tourism. International Journal of Information Management, 28 (3), pp. 168-180.

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Official URL: http://www.sciencedirect.com/science?_ob=ArticleUR...

DOI: doi:10.1016/j.ijinfomgt.2007.07.003

Abstract

This paper investigates the theory and practise of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for ROI calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short and the long term objectives.

Item Type:Article
ISSN:0268-4012
Uncontrolled Keywords:Web analytics; e-Metrics, ROI, tourism, performance measurement
Subjects:Technology > Business, Management and Marketing
Social Sciences > Tourism
Group:School of Tourism
School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:5064
Deposited By:Professor Dimitrios Buhalis
Deposited On:11 Mar 2008 14:15
Last Modified:07 Mar 2013 14:47

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