Michopoulou, E. and Buhalis, D., 2008. Performance measures of net-enabled hypercompetitive industries: the case of tourism. International Journal of Information Management, 28 (3), pp. 168-180.
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This paper investigates the theory and practise of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for ROI calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short and the long term objectives.
|Uncontrolled Keywords:||Web analytics; e-Metrics, ROI, tourism, performance measurement|
|Subjects:||Technology > Business, Management and Marketing|
Social Sciences > Tourism
|Group:||School of Tourism|
School of Tourism > International Centre for Tourism and Hospitality Research
|Deposited By:||Professor Dimitrios Buhalis|
|Deposited On:||11 Mar 2008 14:15|
|Last Modified:||07 Mar 2013 14:47|
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