Abstract

Despite significant economic benefits of manufacture upgrade from original equipment manufacturing (OEM), through own design manufacturing (ODM) to own brand manufacturing (OBM), research on interfirm relationship development during the process of manufacture upgrade has remained under-developed. This article examines different types of interfirm relationships and their impact on manufacture upgrade using case studies of electronics firms located in the Pearl River Delta. The findings suggest that three iterative processes support relationship development: resource-seeking, learning and networking. These processes influence relationship development for both vertical and horizontal relations through trust-based personal relationships. In particular, the insights provided by relational view of interfirm relationships appear to complement and support economic goals of governance mechanisms.