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Mean or green? Values, morality and environmental significant behavior.

De Groot, J. I.M. and Steg, L., 2009. Mean or green? Values, morality and environmental significant behavior. Conservation Letters, 2 (2), 61-66.

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mean_or_green.pdf - Accepted Version


DOI: 10.1111/j.1755-263X.2009.00048.x


In most cases, pro-environmental behavior does not maximize individual interests, but mainly benefits other people or the environment. We propose that although acting on the basis of egoistic considerations may result in pro-environmental behavior, altruistic and biospheric considerations provide the most stable basis for pro-environmental behavior. We present two strategies to promote stable pro-environmental behavior. The first way is increasing the saliency of altruistic and biospheric values in specific situations, thereby reducing the relative strength of egoistic values. The second way is making the often “anti-environmental” egoistic values compatible with “pro-environmental” altruistic and biospheric values. We explain these options and translate it to possible interventions, policy implications, and follow-up research to promote “green” behavior.

Item Type:Article
Uncontrolled Keywords:Environmental policies • moral considerations • pro-environmental behavior • values • biospheric values
Group:Faculty of Science & Technology
ID Code:9568
Deposited By: Dr J. I. M. De Groot LEFT
Deposited On:12 Nov 2009 18:06
Last Modified:14 Mar 2022 13:21


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