Brant, D. J., 2004. The Impact of strategic implementation on the employees and contractors of the Hewlett-Packard Company. Other Thesis (Other). Bournemouth University.

Palmer, R., Brady, M and Winklhofer, H, 2004. Business to Business Marketing Challenges? An In Depth Analysis of Contemporary Marketing Practices in the UK. In: Irish Academy of Management Conference, September 2004, Dublin, Ireland. (Unpublished)

Palmer, R., Lindgreen, A., Wetzels, M and de Ruyter, K, 2004. Do Different Marketing Practices Require Different Leadership Styles? An Exploratory Study. In: Irish Academy of Management Conference, September 2004, Dublin, Ireland. (Unpublished)

Palmer, R., Brodie, R and Little, V, 2004. How Firms Create and Deliver Customer Value: An Exploratory Investigation. In: Irish Academy of Management Conference, September 2004, Dublin, Ireland. (Unpublished)

Palmer, R. and Downes, J, 2004. Investigating The Influences on Contemporary Marketing Practices in High Technology Companies: A Research Programme. In: Irish Academy of Management Conference, September 2004, Dublin, Ireland. (Unpublished)

Palmer, R. and Wilson, H, 2004. Refinement of a Framework of Contemporary Marketing Practices: A Research Agenda and Initial Case Study. In: AMA/Business to Business Conference, August 2004, Harvard Business School, Boston, MA, USA. (Unpublished)

Atkinson, R., 2004. Information system's project management and the phenomenon of trust. PhD Thesis (PhD). Bournemouth University.

Alalade, C. B., 2004. The economic performance of international oil companies in Nigeria. PhD Thesis (PhD). Bournemouth University.

Chapleo, C., 2004. Communications as strategic activity. In: IPR Conference, June 2004, Salford, England. (Unpublished)

Palmer, R., Brodie, R and Little, V, 2004. How Firms Create and Deliver Customer Value: An Exploratory Investigation. In: 33rd EMAC Conference, 18-21 May 2004, Murcia, Spain. (Unpublished)

Adnett, N., Bougheas, S. and Georgellis, Y., 2004. On the Trade-off Between Work-related Training and Labor Mobility: The Role of Firing and Exit Costs. Journal of Economics, 82 (1), pp. 49-70.

Chapleo, C., 2004. Chief Executives of UK Universities interpretation and attitudes to branding. In: Eighth International Symposium of Public Sector Management (IRSPM VIII), 31 March- 4 April 2004, Budapest, Hungary. (Unpublished)

Filis, G. N., 2004. Options in emerging markets. PhD Thesis (PhD). Bournemouth University.

Eales, K., 2004. Employee coping strategies in an uncertain work environment. Other Thesis (Other). Bournemouth University.

Gbadamosi, G., 2004. Academic ethics: what has morality, culture and administration got to do with its measurement? Management Decision, 42 (9), pp. 1145-1161.

Singh, S., 2004. Building television programme brands in the digital multi-channel world – perspectives of the uk television professionals. Masters Thesis (Masters). Bournemouth University.

Apostolakis, C., 2004. Citywide and local strategic partnerships in urban regeneration: can collaboration take things forward? Politics, 24 (2), pp. 103-112.

Palmer, R., 2004. Contemporary Marketing Practice in the UK: Summary Findings. Project Report. Cranfield School of Management in association with Chartered Institute of Marketing.

Palmer, R., Lindgreen, A. and Vanhamme, J, 2004. Contemporary marketing practice: theoretical propositions and practical implications. In: Lindgreen, A. and Chaturvedi, B M, eds. Relationship Marketing: An Introduction. Hyderabad: ICFAI University Press, pp. 18-43.

Ngugi, I. K., Chiguzo, A. N. and Guyatt, H., 2004. A Cost Analysis of the Employer-Based Bednet Programme in Coastal and Western Kenya. Health Policy and Planning, 19 (2), pp. 111-119.

Shiel, C. and Bunney, A., 2004. EBAM, a collaborative learning approach. In: UkEU Users Forum Conference, 2004, Warwick. (Unpublished)

Bougheas, S. and Georgellis, Y., 2004. Early Career Mobility and Earnings Profiles of German Apprentices: Theory and Empirical Evidence. Labour, 18 (2), pp. 233-263.

Shiel, C. and Jones, D., 2004. Global Perspectives and Higher Education: Taking the Agenda Forward in a Business School. The Development Education Journal, 10 (3), pp. 10-12.

Shiel, C. and Jones, D., 2004. Global Perspectives in Higher Education: Taking the Agenda Forward in a Business School. The Common European Space of Education, Science and Culture: The Collected Articles, Part 1, pp. 164-170.

Chapleo, C., 2004. Interpretation and implementation of reputation/ brand management by UK university leaders. Case International Journal of Educational Advancement, 5 (1), pp. 7-23.

Amiri, S. and Mahjub, H., 2004. An Introduction to Categorical Data Analysis. 2. Hamadan: Hamadan University Press.

Brookes, R and Palmer, R., 2004. The New Global Marketing Reality. Palgrave Macmillan.

Palmer, R., Brady, M and Winklhofer, H, 2004. Our Theories Their Practices: The Challenges of Contemporary Marketing Practice in the UK: An Empirical Study. In: Academy of Marketing Conference, July 2004, Gloucester, Cheltenham. (Unpublished)

Tansey, S., 2004. Politics: the basics. 3rd ed. London: Routledge.

Palmer, R., Lindgreen, A. and Vanhamme, J, 2004. Relationship marketing@ schools of thought and future research directions. In: Lindgreen, A. and Chaturvedi, B M, eds. Relationship Marketing: An Introduction. Hyderabad: ICFAI University Press, pp. 92-118.

Shiel, C., 2004. Review of Assessment Learning and Employability by Knight P. and Mantz Yorke SRIHE. LATHE: Learning and Teaching in Higher Education, 1.

Hankinson, A., 2004. Small firms pricing: a survey. Technical Report. Poole, England: Bournemouth University.

Shiel, C. and Jones, D., 2004. A Strategic Approach to the Development of e-learning. In: International Conference for the Strategic Development of e-learning sponsored by CKIT and the Institute for Information and Industry, 2004, Taipei, Taiwan.. (Unpublished)

Lucas, R. E, Clark, A. E, Georgellis, Y. and Diener, E., 2004. Unemployment alters the set point for life satisfaction. Psychological science : a journal of the American Psychological Society / APS, 15 (1), pp. 8-13.

Shiel, C. and Jones, D., 2004. Working in Partnership to Develop e-learning. In: International Conference for the Strategic Development of e-learning sponsored by CKIT and the Institute for Information and Industry, 2004, Taipei, Taiwan.. (Unpublished)

Ridolfo, H. and Shiel, C., 2004. The business simulation week. Milton Keynes: Open University Business School.

Ridolfo, H. and Shiel, C., 2004. The business simulation week. Discussion Paper. Business, Management and Accountancy Subject Centre, Higher Education Academy.

Edwards, J. M. and Wolfe, S., 2004. The compliance function in banks. Journal of Financial Regulation and Compliance, 12 (3), pp. 216-224.