Digital disruptors and digital connectors.

Abstract

Project management is evolving at the same time as rapid developments in social media and mobile technologies. Social media are transforming business and many aspects of society, yet project managers are divided on the impact of such technology: from those who see a perfect match, to those who wonder if social media are a waste of time. Research has uncovered how project practitioners are leading projects to success using social media. Unlike previous research on project management, this work adopted a socio-technical approach that recognises the complexity of human interaction in projects. Far from being a waste of time, the findings reveal that the benefits of using social media far outweigh the concerns. In addition, theories from other disciplines have been used to show how social media can address some weaknesses in traditional forms of project management.