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The effect of national culture on pro-environmental behavioural intentions of tourists in the UK and China.

He, L. and Filimonau, V., 2020. The effect of national culture on pro-environmental behavioural intentions of tourists in the UK and China. Tourism Management Perspectives, 35 (July), 100716.

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DOI: 10.1016/j.tmp.2020.100716

Abstract

© 2020 National culture can affect consumer behaviour, but there is limited empirical evidence to establish the exact magnitude of this effect in particular consumption contexts and in specific consumption markets. This paper contributes to knowledge by exploring and comparing the extent to which national culture may contribute to pro-environmental behaviour of tourists in the UK and China. By drawing upon the five dimensions or values of national culture proposed by Hofstede, Schwartz and Trompenaars and Hampden-Turner (Individualism, Power distance, Long-term Orientation, Harmony and Indulgence) and by applying the Partial Least Squares Structural Equation Modeling, the study establishes the causal relationships between the cultural backgrounds of tourists, their environmental knowledge, pro-environmental attitudes and pro-environmental behavioural intentions. The implications for policy-making, management and future research are discussed.

Item Type:Article
ISSN:2211-9736
Uncontrolled Keywords:National culture, pro-environmental attitudes, pro-environmental behavioural intentions, China, UK
Group:Bournemouth University Business School
ID Code:34283
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:13 Jul 2020 10:54
Last Modified:14 Jul 2020 07:57

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