Items where Year is 2018
Number of items: 2.
Molesworth, M., Grigore, G. and Jenkins, R., 2018. Games people play with brands: An application of Transactional Analysis to marketplace relationships. Marketing Theory. (In Press)
Zwick, D. and Denegri-Knott, J., 2018. Biopolitical Marketing and Technologies of Enclosure. In: Kravets, O., MacLaran, P., Miles, S. and Venkatesh, A., eds. Sage Handbook of Consumer Culture. Sage. (In Press)